Yo Apparel

I had an excellent time working on this clothing logo with a new client. Her brand encompasses feminine street clothing heavily influenced by Japan. When she first said that I wasn’t sure what it meant. It took a lot of solid communication for me to build a sense of her brand in my mind before I could start work. I’m particularly proud of how quickly we nailed this sucker down, since my fist impression of what she meant was rather wrong. When she said “feminine street clothing” I thought she meant casual clothing that’s feminine. What she actually meant was urban style clothing for women. She was looking for Asian minimalism that was funky and bold.. One of the trickiest parts of designing a brand is properly interpreting a client’s description of the company and what they make. Words can mean such different things to so many people. I think I did an A+ job listening to her and internalizing the image she wanted to personify. She came away happy quickly, which I call a job well done.


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Kidney Defender App

Muahahaha! I’ve waited months to share this story. In December I decided to enter a competition with the VA to design an app that could help people with kidney disease improve their own health. In February (as I recovered from surgery on my ankle) I found out my design had won first prize! I came up with the name, logo, and style of the app, while also proposing certain functionality and gamification to make the app successful.

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Domestic Velocity

This logo is probably never going to be used. I made it for a blog my husband and I thought about starting. The blog idea was to log examples of how regular people (especially parents) can use their free time to accomplish extraordinary things. Unfortunately, we had so much fun doing the extraordinary things that we decided we didn’t want to take time away to blog about it. However, I decided I finished the logo enough to show it off. If I had continued the project, I would have probably made changes to the color scheme. The typography and iconography are basically complete.

KillFood Logo

The Killpack family started a food recipe website optimized for sharing recipes within groups, with an eye down the road for sharing recipes fit for different food sensitivities. They named the site KillFood.com, and I embarked upon the logo design. We wanted to make something wild and fun without being morbid, and I struck upon a tribal theme. The shapes I used with hollowed out centers for the fruits hearken back to iconic Native American pictograph styles. The font I used is simple and understated, like a good joke. We’re all pleased with the results.

Whiteforge Technologies

This project was created in Illustrator in August of 2017. The client has a one-man, custom website shop. He wanted a logo that felt masculine and techy, but didn’t feel mass-produced. I decided on the shield shape, hearkening back to handmade weaponry, aiming for a “handcrafted with manly care” feel. The bold, uppercase font pulls in the  sleek and clean tech-direction.

Gospel Prompt

This is a personal hobby project I’ve been working on over the couple years. It’s a WordPress site that I’ve developed. All illustrations and logos have been created for the site by myself. Some of the images are pictures I took, but most are curated from stock photography sites. All writing is my own, except for when specifically stated otherwise. Feel free to visit the site yourself.

Power of Libraries Logo and Store

This project began with a simple logo, which I designed:

It was the theme of our biggest conference of the year. We put it on our slides, in our brochures, and on our company button-downs. It was such a huge hit that customers were sneaking into our supply room to coif extra shirts. By the end of the conference our CMO had promised to make Power of Libraries merchandise available for sale to anybody who wanted it. Thus the project bounced back to my desk, and after extensive research my team and I released shop.sirsidynix.com

The shop site relies on a shopify theme, so it’s not entirely my design, but I did the headers, and various other bits in Illustrator, and then I selected and created the merchandise.

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COSA 2016 Program

One of SirsiDynix’s large customer user groups is in Australia each year. It’s known as COSA. In 2016 I had the task of creating the show program. The show was taking place at the Geelong Library, and they had sent our team a set of gorgeous photos to use in our promotional materials. I relished this opportunity. I had another reason to be proud of this project: It had less revisions and errors than in the past. When working with a team on the other side of the globe, revisions can really bog down the process and cause confusion/delays across timezones. I finished well within the time frame and hit it out of the park on the first try, leaving very little to be revised, despite it’s length. Here are several pages from the booklet.

Another note: The logo on the bottom of the first page below (Connect, Inform, Empower) was not designed by myself. I mentored a new designer, fresh out of technical college. She did the bulk of the concept and design work and I talked her through it. The COSA team liked her logo so much they recycled it the next year. This was the first logo they used more than once.

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