KillFood Logo

The Killpack family started a food recipe website optimized for sharing recipes within groups, with an eye down the road for sharing recipes fit for different food sensitivities. They named the site, and I embarked upon the logo design. We wanted to make something wild and fun without being morbid, and I struck upon a tribal theme. The shapes I used with hollowed out centers for the fruits hearken back to iconic Native American pictograph styles. The font I used is simple and understated, like a good joke. We’re all pleased with the results.

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