This project began with a simple logo, which I designed:

It was the theme of our biggest conference of the year. We put it on our slides, in our brochures, and on our company button-downs. It was such a huge hit that customers were sneaking into our supply room to coif extra shirts. By the end of the conference our CMO had promised to make Power of Libraries merchandise available for sale to anybody who wanted it. Thus the project bounced back to my desk, and after extensive research my team and I released shop.sirsidynix.com

The shop site relies on a shopify theme, so it’s not entirely my design, but I did the headers, and various other bits in Illustrator, and then I selected and created the merchandise.

The project took me several weeks, and was quite different from anything I’d done before, but it